The Medialink Group offers full-service PR representation for companies who wish to outsource a portion or all of their long-term marketing communications program.

Our menu of proactive marcom services is customized to suit the needs of each client, but usually includes these core elements:

Development of PR Strategy
Writing of Press Kit Materials
Media Database Development
Development of Media & Analyst Strategies
Personalized Media & Analyst Outreach
Writing & Distribution of Press Releases
Media Tours & Trade Show Press Outreach
Light Media Training
Account Management & Reporting
Metrics: Measuring Program Effectiveness
Ongoing Editorial Calendar Research

The Medialink Group offers the following custom consulting programs:

Inside-Out Marcom Program Conducted by MLG's team of marcom experts and executive coaches, this program starts with an assessment of a company's internal communications. The goal is an alignment with "external" marketing, so every employee is attuned to company positioning, messaging and attitude -- the ultimate in integrated marketing.

PR Assessment In this three-month program, our principal assesses your company's PR needs, gauges the effectiveness of ongoing marcom programs, and suggests alternative approaches. This maximizes your ongoing PR investment.

In-House PR Program This custom consulting package guides companies through the process of building a strong in-house PR program. When this hands-on program is complete, your in-house team will have absorbed the knowledge and approaches The Medialink Group utilizes for its full-service clients.
Go to In-House PR Program

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Investor Relations (through our alliance with Ted Michels Associates)
Focused Media Training (through our alliance with Executive Communications)
Expanded Writing (e.g.white papers, speeches)
Speaking Engagement Program
International PR Outreach