Cioffi brings strategic insight, authenticity
and results to his clients' marketing communications
programs. His approaches address the root issues
behind the marketing challenges faced by today's
twenty-five years of media and marketing experience
as television producer, agency owner and communications
consultant, he has devised and implemented strategies
for clients ranging from young entrepreneurs to
former Chrysler Chairman Lee Iacocca. He has received
awards from the Public Relations Society of America
and spearheaded campaigns which helped shift government
policy and accelerated national trends in health
agency has developed a client base in two fields
for which he has considerable passion: health
& fitness and technology. For nine years MLG represented
Rodale Press (now Rodale), the nation's largest
health and fitness publisher. Other clients have
included a division of FILA, Raleigh USA Bicycles,
Global Knowledge, The Sharper Image and EV Global
Motors, the light electric vehicle company founded
by Lee Iacocca.
recent strategies include internal communications
programs which align a company's external marketing
programs with its internal communications. This
results in a corporate culture of leadership which
empowers employees to be personal marketing representatives
of their company.
has a Bachelor of Arts degree in Communications
Arts from New York City's Fordham University.
When not developing marketing programs, he enjoys
tinkering with consumer electronics, drumming,
and traveling or wandering beaches with his wife.